Every aspect of the Apple Store was an overkill
- The round glass exteriors.
- Wood from a particular forest seasoned to accurately match the brand’s color guidelines
- Patented full-glass staircases
- Over 70 iterations just to reduce microseconds in the checkout process
- The whole store’s design re-done to match product placements with how customers browse
Are just a few examples of the top of my head
What’s the point? There are only going to be like four of these?Walt Mossberg, one of Steve’s few journalist friends!
This overkill went on to make Apple the world’s highest-grossing retailer per square foot!
What if they’d said –
It’s the first store, what if it doesn’t work out? Let’s test it out first!
The company has barely just returned from the grave we can’t afford the overkill.
Sure things could have ended up differently despite their ‘overkill‘.
But they definitely would have ended differently without it.
You can’t become the epitome of design – by just saying cute things about product design…RA
How does this apply to everyday and things that everyday people like you and me do in everyday life??
To do something right is difficult!
And to do it right under a deadline is almost impossible!
You can compensate with hours and effort…
Depending on the path you take you either grow and transform permanently…
You become capable of moving into the fast lane…
You get to your destination with a little less time and a lot less effort!
You feel smart!
But… you never increase your top speed…
You never become eligible for the fast lane!
This sounds cute philosophical feel-good BS if we are talking about just one journey, one task, or one target…
But… over a lifetime, over 40 years, or even 20 years – the road you take makes all the difference.RA
In the long run – When you do it right it adds up and when you do it light that, adds up too!RA
Doing it right won’t bring instant benefits!
But staying uncompromisingly true to the goal and compensating with effort instead, even when there’s no return within sight helps you grow!
To say it’s not worth the effort is easy.
But just as effort, return is also like an iceberg.
We can only see the part of it that’s above the surface.
What about the part that we can’t see?
That adds up over time to become massive?
The part that results in – the best directors, perfect compositions, epic movies, and most valuable companies?