The entire marketing department of the company depends on you
That’s the first thing the intern hears soon as he walks in!
What do you think is going to happen next?
In the first hour, he will enjoy the authority and sense of responsibility!
Within three days – he will be crushed under the weight of expectations and burn himself out trying to match up!
And then both of you will be overthinking and manufacturing problems in your heads.
What was I thinking?
This job is too daunting for me.
I’m not qualified for this!
What was I thinking?
He is no star!
In fact, he doesn’t know crap
Fuck I have gotta hire someone competent next time!
That’s not how you get things done.
That’s not how a company is run.
Whether it’s an intern, freelancer, or a full-time employee
The difference between rampantly hiring people and having great people stick and do amazing work with you is – having a process to bridge the gap between where they are and where you need them to be.
Of course, you expect them to get there.
That’s why you hired them.
And of course, they wanna prove it to you and to themselves so they will go the extra mile trying.
But if you don’t have a process and you just expect them to KNOW what’s the right thing to do.
It’s like expecting a newborn to be KNOW how to run at Usain Bolt speeds!
Sure the baby could eventually become Usain Bolt!
But it’s your job to implement a process that will turn him into Usain Bolt over the next 20 years.
And there are four key parts to the whole transformation.
- Your job: the baby isn’t gonna know shit! It’s a baby! The world, YOUR WORLD is new for him. You are the guide who knows this place! And it’s your job to show him the way.
- Process: it isn’t all going to just happen automatically! You need to have a process. Or develop one if you don’t have one already.
- Turn him into Usain Bolt: don’t expect them to know everything! Even ‘gifted’ need training to become Pro.
- Over the next 20 years: yeah it’s gonna take time,effort, and energy. It’s not gonna happen overnight.
This might seem a lot of work but isn’t.
Once you know that you need to do it, just develop a bare-bones process.
Test it and improve it with a couple of people.
Now you have a working headstart.
A process that takes care of the basics.
Leaving no room for overthinking or manufacturing problems that don’t exist!
Iteratively improve the process and watch magic happen!